Libertyville, Ill., September 21, 2022 – Alltech Automotive, a leading manufacturer of aftermarket parts, has promoted two top performers in its national sales team.

Roger Bird
Bruce Overton

Roger Bird is now director of sales – retail markets. Roger joined Alltech in 2018 as national account manager and has over 25 years of aftermarket sales and management experience with Motovicity Distribution, Philips Automotive Lighting and AutoZone.

Bruce Overton becomes director of sales – traditional markets, having joined Alltech recently as eastern regional sales manager. Bruce has held sales management roles with Plews & Edelmann, Old World Industries LLC, Genuine Parts Company and more.

“Roger and Bruce have been key contributors to Alltech’s phenomenal growth,” said Richard Odom, vice president of sales and marketing at Alltech. “We look forward to even greater success that lies ahead.”

About Alltech Automotive
Alltech Automotive is a leading manufacturer of aftermarket auto parts for the United States and world markets. Based in Libertyville, IL, Alltech delivers high quality automotive products to major retailers and distributors at the lowest possible cost. Alltech serves the traditional automotive aftermarket with its exclusive and growing QualityPro line. Brake and clutch hydraulics, brake hoses, hub and bearing assemblies, radiators and water pumps are just a few of the available categories. To learn more, contact Alltech Automotive at (847) 658-1215 or visit